A consolidated minority voting bloc dubbed “diverse Australians” by a top pollster has emerged as a major force in Australia’s 2025 federal election and is propelling Labor towards victory.
Anthony Albanese’s left-wing Labor government has settled on 54.5% of the vote on a two-party preferred basis, according to new polling by the RedBridge Group and Accent research from April 15 to 22 commissioned by News Corp.
RedBridge Director Kos Samaras said on Saturday the results showed that the “Coalition’s campaign has hit a wall” due to young Australians and “diverse communities” backing Labor by more than 60%.
“Notably, Labor is leading across every demographic except Boomers. 44% of diverse Australians we surveyed intend to vote Labor, making them the strongest consolidated voting bloc,” Mr Samaras said.
“This group also shows the lowest level of support for minor parties and independents compared to the broader electorate.
“For me Labor’s massive lead amongst diverse communities is the real ominous sign for the Coalition given the two swing states of NSW and Victoria are the most diverse.”
Mr Samaras told News Corp Labor had benefited from a “dramatic shift” in Millennial and Gen Z preferences, who had initially shown support for the Coalition but are have since “swung toward a range of minor parties across the political spectrum”.
The poll results also revealed that a majority of voters are uninspired by the election campaign, which has made them pessimistic about the country’s future.
When asked if they agreed with the statement “this election campaign has been uninspiring and lacking real answers to the challenges faced by Australia”, 67% strongly agreed or agreed, 20% neither agreed nor disagreed, 10% disagreed or strongly disagreed, and 3% were not sure.
On the statement “this election campaign has given me hope for the future”, 17% strongly agreed or agreed, 36% neither agreed nor disagreed, and 43% disagreed or strongly disagreed, while 4% were not sure.
Both major parties have been campaigning hard for immigrant voters, and on Saturday turned up at the New Century Chinese Language School in the migrant-dominated suburb of Wheelers Hill, Melbourne, where he pledged $25 million for “community language” schools around Australia.
“Australia’s diversity is our strength – and we’re making sure it thrives,” he said.
“We’re investing in 600 community language schools across Australia so that they can keep their doors open and support even more students.”
But irritated Australians objected to his statement and his comments, saying that diversity was causing crime and damaging social cohesion.
“Diversity is a dangerous weakness and historically, always results in terrible conflict,” wrote one voter.
“Australia’s diversity is making us a weak and divided nation. Immigration has contributed to the massive housing crisis we are facing. We have a cost of living crisis because Labor and Liberals policy platforms rely on immigration to keep the country growing nominally,” said another.
“If you did a metric on wellness rather than nominal GDP you will find a very anxious and angry nation. Your gaslighting that diversity makes our communities thrive is a slap in the face to everyone doing it tough.”
Header image: The Prime Minister and Labor MPs Tony Burke, Julian Hill, Carina Garland with Labor candidate for Menzies Gabriel Ng and students and teachers from the New Century Chinese Language School in Wheelers Hill (Facebook).
